Online Reputation Management, or ORM, is the practice of creating strategies that shape or influence the public perception of an organization, individual, or any other entity on the Internet. It helps drive public opinion about a business and its products or services.
In today’s digital age, a firm’s online reputation can be a potent asset or a massive risk. ORM helps businesses safeguard their brand image and control their online perception. This process includes tracking and interpreting digital discussions about your brand across various platforms.
These include social media, search engine results pages, and multiple review sites. ORM has numerous advantages. It enhances a company’s online presence and boosts trust and credibility. These elements are vital in today’s fast-paced digital world. If executed well, ORM can positively influence a business’s profits by improving its capacity to win and keep customers.
Remember, your online reputation is visible and accessible by all; thus, managing it effectively is a necessity, not a choice. Embrace ORM and steer your online narrative in a way that supports and promotes your business objectives.