Promenent News Personality
Over $5M of ad revenue was pulled and the client’s livelihood was put at risk.
A total of 7 negative articles across 3 search keywords were displaying in the top spots of Google results with average viewership of over 800,000 people per month
Dignified Online employed a proprietary approach of organic SEO and content suppression to signal to Google that these negative articles were not relevant for the target keywords in the project. Dignified Online took a two pronged approach to leveraging their owned media outlets and technical SEO team.
Suppression of Negative Content:
Promotion of positive existing content and creation of new original long form content:
Dignified leveraged their highly experienced team of SEO Specialists to organically promote positive content that was targeted at the request of the client and their employer. The team also created over 500 new pieces of content that highlighted the many contributions to society and the business world the client had made which served both to remove attention from the negative content and also signal to Google that there were newer more relevant pieces of content being released that should be given higher priority
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