Client Profile

Promenent News Personality

The Problem

Faced a number of accusations from a party seeking a settlement for an alleged sexual assault. His law firm worked diligently to lodge a countersuit to end the defamation but the financial and personal impact to both the individual and media conglomerate persisted as the negative articles referring to the alleged incident continued to display prominently on Google search results for both the client and the media company’s search results.

Over $5M of ad revenue was pulled and the client’s livelihood was put at risk.

A total of 7 negative articles across 3 search keywords were displaying in the top spots of Google results with average viewership of over 800,000 people per month

Articles posed a severe liability for law firm representing the client as they had an impact on the “court of public opinion”

The Approach

Dignified Online employed a proprietary approach of organic SEO and content suppression to signal to Google that these negative articles were not relevant for the target keywords in the project. Dignified Online took a two pronged approach to leveraging their owned media outlets and technical SEO team.

Suppression of Negative Content:
Dignified employed “SEO Signaling” to mimic an aggressive attack from a third party to push these negative articles up in a perceived attack to further besmurge the client’s reputation. In reality, Google’s algorithm flagged these actions to push the negative content up in an aggressive “inorganic” manner and therefore penalized these articles and pushed them down in search results.
Promotion of positive existing content and creation of new original long form content:

Dignified leveraged their highly experienced team of SEO Specialists to organically promote positive content that was targeted at the request of the client and their employer. The team also created over 500 new pieces of content that highlighted the many contributions to society and the business world the client had made which served both to remove attention from the negative content and also signal to Google that there were newer more relevant pieces of content being released that should be given higher priority

The Result

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